Gregory's Servergood morning to everyone except whichever etrade product manager had this button say “log on”. wrong preposition, dog.
 13 comments
@zmk It does not slay nor serve. In the “[verb] [preposition]” format, “Sign” can be used for either new or existing accounts. But for creating new accounts, *only* “sign” can be used (“Sign in”) “Log”, on the other hand, can *only* refer to existing accounts (“Log in” or “Log out”). So it’s best to reserve “Sign” to mean new accounts and let “Log” handle existing accounts.  @samhenrigold sorry, but part of my authentication flow involves an actual signature with an Apple Pencil. @samhenrigold Putting "Sign Up" and "Sign In" together is really a disaster for people whose mother tongue isn't English.  @samhenrigold it’s an odd trend I’ve seen mostly amongst financial products https://twitter.com/neilsardesai/status/1491209447280361474?s=46&t=xOes_Pc8WLZTr74W7J1q7A @neilsardesai We don’t claim any of that wretched, boomer-ass copy energy in the year of our lord 2023. I simply don’t trust my money with a company that can’t figure out how to label a button to authenticate a user.  @samhenrigold i think you meant SIGN_IN_EULA_FIRST_LINE SIGN_IN_EULA_SECOND_LINE SIGN_IN_EULA_BUTTON_TITLE |
I normally bill for this but here’s a freebie since this is screwed up a lot:
Use “log in” for existing accounts (not “sign in”) so the word “sign” remains unused. Use “sign up” or “join” for new accounts. And the action for new users should be the primary one.
The second one is easier to parse and leads to more sign ups.