@rysiek I think it's not a new feature, at least for ISP monopolies here.

Stories of wizards using magic spells to bind daemons were cool, until I had to speak these so the chatbot would send humans to repair disconnected or burnt telephone wires while trying to convince me that it might magically fix itself and I should call them to cancel the repair, or that it might be my issue with my computer. (Human support worked similarly, but I was able to normally talk to them.)