Gregory's Server@heiseonline@heise.de
Right from the start, I added an URL-parameter, to (totally anonymously) track, how often the articles were visited via this posts. While the number of followers grew quickly it became visible, that via #Mastodon roughly as much visits were generated as via #Twitter.
That encouraged me to keep posting and internally we started discussing, what to do next.
@heiseonline Our web-developers began preparing our very own #instance at the end of the year, I think, which took its time. Especially the automation needed work, because simply crossposting from #Twitter wouldn't do. Special wishes from me included adding a picture and a couple of hashtags to each posts – on Twitter it was always only two, but #Mastodon needs way more. And we have them in the articles themselves.