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Tony Stubblebine

The developer of @IceCubesApp is also one of Medium’s most senior engineers. So I talked to him about us sponsoring development and adding resources. We’d like to do this.

The question though is how to make money. Capitalism is a tricky topic around #Mastodon and we’d like to maintain the core of what makes Icecubes great. It’s an open source demo of a lot of important technologies and it works for all instances.

What do you think?

84 comments
John ✅

@coachtony @IceCubesApp

Massively off topic but me.dm is a frikkin awesome domain 😂 👏

Fredrik Björeman

@coachtony @IceCubesApp My gut feeling is that anyone who feels the need to write that second paragraph is talking about something different than sponsoring and should not be involved in open source. Back a good project and build both image and a better internet for everyone, don’t try to steer things.

echi 🙋🏻🦣🫵🏼

@coachtony @IceCubesApp I think that IceCubes is an example of @dimillian's abilities and the versatility of open source and SwiftUI. He is a rare developer who listens to his users a lot. I don't think there is a way to capitalize on this project while keeping it open source, though

🌱 Peter W Flint

@coachtony my sense is that no one has any problem with folks making money, but are going to be extremely suspicious of any wealthy entity offering “help” because the track record of privacy intrusion is abysmal.

Capitalism is only one narrow lens of understanding value. If supporting, I’d encourage y’all to look at it through a different one.

Tony Stubblebine

@pwflint

Our ability to support comes from capitalism. FWIW, we have a subscription business model, not an ad model. So intruding on privacy isn't a thing for us.

🌱 Peter W Flint

@coachtony I don’t think anyone in the Fediverse is without sin in terms of participating in capitalism, however reluctantly. I support my own business through investment assets.

But I think there’s a difference between asking “How will it make money?” and “How will it generate value?” And more creative approaches can be derived from the latter.

I personally like Medium’s model and think it’s awesome for an employer to invest in an employee’s side gig

TurboQuokka

@coachtony @pwflint YOUR ability might, but other options actually do exist if you’re willing to look outside the bubble of capitalism.

Sören

@coachtony @pwflint

> intruding on privacy isn’t a thing for us

I visit your site and immediately get a privacy warning popup. Then I read the details and get to this page.

I get it: that’s very common. But it makes your claim sound hollow. You collect lots of data you don’t *have* to collect, you just *like* to.

dimsumthinking

@coachtony @IceCubesApp @dimillian I think when you ask that question “how to make money” it changes some of the feeling around Ice Cubes. Sure it's a great app but it was also a labor of love from one individual who wrote very personal posts as he wrote and released it - that contributed to how many of us felt about the effort. I'm not saying making money or asking the question is wrong - I'm just saying it's different.

FinchHaven

@coachtony @IceCubesApp

Fools rush in &c &c

#Capitalism is a tricky topic around #Mastodon only for those who are fundamentaly aware of the profound distinction between the #Oligarch / #Kleptocrat / #Rentier class (a tiny minority) of #Capitalists and the #WageSlave / #DebtorClass -- which consists of the vast majority of people on this planet

If you're a 1980s "He Who Dies With the Most Toys Wins" #Capitalist (See: #Musk, #Bezos et al) you'll get no participation from me

FinchHaven

@coachtony @IceCubesApp

Fools rush in &c &c con't

If you're a 1980s "He Who Dies With the Most Toys Wins" #Capitalist (See: #Musk, #Bezos et al) you'll get no participation from me

If you're trying to "make money" only at need, and not to build your personal wealth and just wave your big swinging dick in front of the world's face, then maybe we have common ground

Tony Stubblebine

@FinchHaven @IceCubesApp

I think we have common ground. Federation takes monopolies off the table. But our support depends on paying salaries, so this is run of the mill old school business where we are trying to find an exchange of value.

FinchHaven

@coachtony @IceCubesApp

"paying salaries" != "creating wealth"

Virtually no one who is paid a salary in exchange for their labor ever accumulates any real wealth as it's come to be thought of

Federation taking monopolies off the table does not prevent one instance/server from becoming a -- what's that buzz phrase? -- walled garden

I watch Me.dm closely (I have a browser link into me.dm / public / local that I check daily) and so far Me.dm seems to be mostly links back into medium dot com

Tony Stubblebine

@FinchHaven @IceCubesApp

FWIW, the developer has a significant amount of equity.

No surprise that me.dm mostly being Medium authors generates a lot of Medium links.

FinchHaven

@coachtony @IceCubesApp

"No surprise that me.dm mostly being Medium authors generates a lot of Medium links"

Which becomes exactly my point

Me.dm is only periperally or by extension or as a matter of opportunity a member of the #Mastodon #Fediverse

The Mastodon Fediverse Me.dm instance becomes a means to redirect traffic back into Medium.com -- not an end and a goal on its own

/EOF

Tony Stubblebine

@FinchHaven @IceCubesApp

:shrug: maybe a time will tell difference, but to me what you are describing is exactly the greatness of federation.

Federation allows and encourages focused instances. That we will have an instance dominated by writers and that we don't have to pretend to be all things to all people is exactly what I like about federation.

FinchHaven

@coachtony @IceCubesApp

Dude

Dude

Dude

You do *not* "have an instance dominated by writers"

You have an instance that's trying to drive engagement back into the mothership

Medium.com

You keep trying to invoke "federation" as though its anything but a means, a tool to reach your real end:

"...an example of social journalism ... a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium ... and is regularly regarded as a blog host"

Tyler Vu

@FinchHaven @coachtony @IceCubesApp

Yes - #Medium’s “me.dm” is a focused instance. It is an instance focused on business decisions that will return a handsome profit to its VC investors.

Tyler Vu

@FinchHaven @coachtony @IceCubesApp

And here’s what @Gargron has said about it which I agree 100%.

“What they seem to be interested in is, “We’ll give you money now and you don’t have to think about monetizing, but in two years, let’s figure out how we could turn your open-source project around.” That’s kind of a no-go zone for me. It’s a trap. It’s clearly against our project’s ideals.”

theverge.com/23658648/mastodon

People way more knowledgeable than me - @gruber and @atomicpoet aren’t so certain that a profit-based walled garden can help the open web.

It’s like leaving the grips of a tiger into the arms of a wolf.

@FinchHaven @coachtony @IceCubesApp

And here’s what @Gargron has said about it which I agree 100%.

“What they seem to be interested in is, “We’ll give you money now and you don’t have to think about monetizing, but in two years, let’s figure out how we could turn your open-source project around.” That’s kind of a no-go zone for me. It’s a trap. It’s clearly against our project’s ideals.”

Alessio :linux:

@coachtony @IceCubesApp I really like how you’re sparking this kind of discussion.

Nour Agha :popos:

@coachtony @IceCubesApp Subscriptions. That's the only and most ethical and organic way to go. It works for a lot of open source projects. They can even be pay-what-you-want rather than fixed subscriptions, apart from donations.

Yes, it's open source and people can just download and build the source code, but majority of people would not do this (nor know how to) and would be happy to just chip in and support a project they love and rely on.

Nour Agha :popos:

@coachtony @IceCubesApp Another option is a one-off app purchase, like Cryptomator (cryptomator.org). You can buy it either through the store, or if you just downloaded the app through GitHub or anywhere else, you need to enter in a purchasable license code to use it.

Jake Winter

@coachtony @IceCubesApp Allow users to fund the roadmap and speed up the release of certain features based on certain thresholds? Fork a Medium version of Ice Cubes and include as part of subscription? Just do it and be very visible about Medium’s support and say that subscription would help fund it more— last one would work for me!

Tim Chambers

@jake @coachtony @IceCubesApp

I like this idea a lot:

"A forked Medium version of Ice Cubes and include as part of subscription"

This would let Medium pay for the forked version, but not the main public version - but my suggestion:

➡️ the forked one should be given to Medium premium members only, BUT the only unique features there should be ME.DM specific help them onboard, branding, etc, tighter integration to me.dm.

ALL features useful to all should remain public to all version

Tim Chambers

@jake @coachtony @IceCubesApp

I also really like this, and I could see this being done for both ME.DM specific features for the fork, and for the public version:

" Allow users to fund the roadmap and speed up the release of certain features based on certain thresholds? "

The app #Mastoot does this public roadmap with user voting here: mastoot.canny.io/

🄿 🅷 🄸 🅻

@coachtony @IceCubesApp suspect if it became a closed source paid app then someone would take the most recent open source version and maintain and update that as a free fork.

Goth'n'Bass

@coachtony @IceCubesApp So what you're proposing is to build a business on an open-source app, with the willing involvement of the app's developer.

Seems reasonable to me. I'd have no problem with paying for Fedilab.

Colin

@coachtony @IceCubesApp Premium version of app with additional customization options (themes, icons, layouts, etc.) compared to free/base version. Perhaps enable special features for users on the me.dm server.

Nour Agha :popos:

@shiruken @coachtony @IceCubesApp Agreed. Free users would have basic light/dark modes, but to unlock different colour options and full customization (even the ability to make custom themes), it would be under Premium for power users.

Ernie Smith

@coachtony @IceCubesApp I don’t think Ice Cubes is at the vantage point to make this possible, but I think a good way I could see FOSS & commerce working together in the fediverse is through gating functionality of some kind. It would be great if apps like Mastodon allowed users to offer Patreon-style communities without having to rely on third parties.

Ernie Smith

@coachtony @IceCubesApp But I think the key thing to make them work in a FOSS environment is that they would need to be portable, i.e., not tied to Medium or something similar.

Ernie Smith

@coachtony @IceCubesApp To add to this, I think the advantage that a company like Medium could offer in a proposed situation like this is value-add. Even if the tech is open-sourced, Medium could be a great partner in helping with things like merchandising, editorial support, and developing reach & paid audiences for writers.

I think that it’d be kinda like the WordPress model—offer the tools for free, add value through support mechanisms.

Ernie Smith

@coachtony @IceCubesApp Here’s the place I’m at in my career as a writer. I could benefit greatly from the side benefits of a service like Substack or Beehiiv, but I want to use my own tools.

Nobody is making a service that offers “editorial support as a service” right now—you either have to platform or you have to do it all yourself.

I think there’s a market for that—editorial support, untethered from how the content is actually produced.

John Socks

@coachtony @IceCubesApp 58% of US adults own "an individual stock, a stock mutual fund, or a self-directed 401(k) or IRA." I'd like to see them welcomed on Mastodon, even if they are technically speaking, capitalists.

Bill (he/him)

@coachtony I support what I can where I can. With that said I also don't have a lot of disposable income. I would need more information before giving you a better answer then that.

Bud Gibson

@coachtony @IceCubesApp I think you could make ice cubes subscription while keeping its source open.

Patrick Hills

@coachtony @IceCubesApp honestly not that sure about how to make money from the proposition other than freemium. I commend you though for wanting to support this person and what is clear is a passion project.

Again, not money making, but:
- companies supporting Mozilla used to have full time employees in their ranks who worked on Firefox full time as de-facto Mozilla Employees.

- You could pay to create a version of the app that’s Medium branded, adding value for you.

@coachtony @IceCubesApp honestly not that sure about how to make money from the proposition other than freemium. I commend you though for wanting to support this person and what is clear is a passion project.

Again, not money making, but:
- companies supporting Mozilla used to have full time employees in their ranks who worked on Firefox full time as de-facto Mozilla Employees.

TGA

@coachtony @IceCubesApp I think it’s important to draw a line between the development and avoid the potential (or accusation of) for engineering toward specific use-cases or end users; in this regard, the existing funding tool - patreon - seems to work well. Forks are also to be avoided, if the only purpose is political. It’s already working fine - any sponsor-driven changes will tank its reputation.

Robert van Hoesel

@coachtony @IceCubesApp Supporting IceCubes as this moment feels like a strategic long term investment into creating a bigger pie for everyone involved in the fediverse. If medium has a part of this pie with the subscription that should work, but long term nevertheless.

Alternatively reusing Icecube code into a me.dm client could work.

More direct value could be featuring big sponsors in IceCubes as preferred sign up instances? Should leave the door open to other instances.

Alper Çuğun-Gscheidel

@coachtony @IceCubesApp Are these two separate issues here? How to sponsor additional development and how to generate revenue through the app (for the developer or for Medium…)?

Alper Çuğun-Gscheidel

@coachtony @IceCubesApp I can imagine various extra features (both client side and with server-side backing) around IceCubes that would be worth paying a subscription for without really reducing the core value proposition.

Bill St. Clair
@coachtony Donations or subscriptions. Capitalism works, unless you focus on money, instead of the good it enables.
long fong yee

@coachtony I’m enjoying the open source model of IceCubes. If you plan to inject capital, how about injecting in a different app? Why take IceCubes into a money-making (subscription) direction?

Kristoffer Lawson

@coachtony @IceCubesApp FWIW I have zero problem with companies making money in and around Mastodon. The network needs that to succeed. So I would look at how best to enrich and help the lives of people who have income that depends on Mastodon. Promoting their work, interacting with wide communities (Mastodon instances normally tend to be quite siloed), special services on your instance etc

Tom

@coachtony @IceCubesApp Direct monetizing the app would be tough, but what if ice cubes had an onboarding flow that offered a trial medium subscription (including @me.dm account)? Or auto-suggested me.dm authors to follow based on hashtags? One could all the way to making icecubes a medium-branded app that was free to use for non-medium mastodon accounts. Branding, goodwill + easy subscription to core money maker.

David Slifka

@coachtony @IceCubesApp quick thought: charge a monthly fee for one or more optional algorithmic feeds that help me keep up with my feed based on engagement (maybe with extra weight for engagement by people I follow) and/or let me tweak for things like “never miss a post from this person”.

Existing tools are inadequate and require visiting a separate website and waiting for a new feed to load. The client could do this in the background much more elegantly.

Marc Hedlund

@coachtony @IceCubesApp pretty sure you could make Medium/IceCubes the best server/client experience by adding small usability features that require changes on both the server and client. I’d encourage you not to make a Mastodon fork, but instead to make a simply-better end-to-end experience that it will take everything else longer to reach.

Jacob Andersen

@coachtony @IceCubesApp taking an open source app and trying to monetize it will always be fraught. If you want to make money off of Mastodon, then make a paid instance or a NEW app that costs money (like Ivory). Taking an open source app and trying to make it “the medium experience” is a bad idea. If the developer didn’t want to make a free open source app, then he shouldn’t have.

Robert van Hoesel

@coachtony @IceCubesApp One quick thought that may severely limit/influence the options. I don't think you can go to Medium specific or create a super cool experience that would be limited to iOS only.

nick splendorr ✨

@coachtony Sponsor development without requiring a profit. Decentralized communication is a public good, not a profit center :)

Viktor Nagornyy

@coachtony @IceCubesApp That sounds like a waste of time since it's limited to Apple devices. Windows has a 69% desktop market share, Android dominates mobile at 70%. Probably should look into integrating ActivityPub with Medium, monetize publications with advanced features, offer paid plans to add Substack-like features, allow writers to pay to boost articles, add built-in tipping feature so readers don't leave Medium. Many other ways to monetize Medium while helping writers earn more.

Peter Lio

@coachtony @IceCubesApp
Certainly donations/Patreon is reasonable, but what if, sort of like a mobile game, every now and then the app itself would prompt you to watch a quick ad or fill out a small survey… I would be more than happy to do that. I don’t see anything wrong with support by advertisers, it is a model that has worked for generations, and when done correctly allows for something to maintain its integrity, but still be profitable, at least enough to keep surviving, which is what we all want.

Beeks

@coachtony @IceCubesApp my thoughts: It appears to be only Apple, so I don't care because I don't exist inside that walled garden.

David Giffin

@coachtony @IceCubesApp Happy to pay a subscription for @IceCubesApp , don’t use and don’t want to pay a subscription to Medium

TurboQuokka

@coachtony @IceCubesApp Open source apps should stay open source. If they didn’t actually want to create an open source app, they shouldn’t have in the first place. In no way, shape or form an I interested in an open source app turning into a closed source subscription model. Plenty of other, much MUCH larger open source apps have managed this just fine for years without all the sudden charging users (or crippling the free versions to the point of being useless.)

James Harvey

@coachtony @IceCubesApp As someone who makes a FOSS app, I feel like you're missing the point in the second paragraph. FOSS development isn't about money; it's about making the best thing possible with the help of the community. There are people who have helped me make my app so much better than it possibly could have been, thanks to me not making it closed source just for a bit of extra money.

For reference, my app: github.com/jmshrv/finamp

8124

@coachtony @IceCubesApp

“open source demo” IceCubes is much more than a demo, it is a full fledged client, one of the most beloved. referring to it as merely a demo insults both the developer and users

“sponsoring development…how to make money” Twitter never made money from bootstrap. sponsor the app to foster goodwill, or don’t.

you want to know what i think? i think you’re clueless and as a result of your post i think much less of medium as an organization.

MouseAT

@coachtony @IceCubesApp What exactly do you intend to accomplish, beyond the existing arrangement, where people can make one-time payments for the app, and sometimes contribute code if they are able?

It's a fantastic app, one I've paid money towards, but you'll lose me, and likely many others, if you try to turn it into a Medium delivery platform, or lock features behind a recurring subscription.

Just what does Medium think it brings to the table, that the Apple app store does not?

Tony Stubblebine

@MouseAT @IceCubesApp

Funded time for the developer to build whatever features he & the community wants, additional help (most likely design).

MouseAT

@coachtony @IceCubesApp Honestly, this has red flags all over it. I'm getting major "Medium wants to insert itself into one of the best apps for Mastodon, at the expense of users" vibes from this whole conversation.

I'd rather have slower development, rather than be at the whims of Medium here. I don't see Medium suddenly becoming a middle man being a net gain for users in any way. I'm concerned for the future of Ice Cubes, and am not seeing Medium as a good Fedi citizen, here.

MouseAT

@coachtony @IceCubesApp It’s quite telling that the conversation didn’t start with “How can Medium make Ice Cubes better?”, but instead is all about “How can we take advantage of Ice Cubes users to make Medium money?”

Tony Stubblebine

@MouseAT @IceCubesApp

There's no perfect way to have this discussion. People are so suspicious of corporations here that I thought it better to lead with that.

Th3G4m3r

@coachtony @IceCubesApp

I am very happy to support the developer of @IceCubesApp But why should I support Medium!
The app was developed by a single developer for the joy and love of it.
Medium, it seems to me, just wants a piece of the pie.
I don't see that at all.
It's very curious that the developer doesn't ask himself. 😠😠

Tony Stubblebine

@Th3G4m3r @IceCubesApp

I'm the one asking because it's on me to make a compelling pitch to the developer. If we can't add value then it won't happen.

Jason Sadler

@coachtony @IceCubesApp @dimillian
I think your first and second paragraphs are fundamentally at odds. Either you are sponsoring development, in which case the value you reap is simply the continued existence and improvement of the app; or you are entering into a different arrangement, which pays you money.

Medium directly making money back on its investment isn’t a wrong or evil thing. That’s between you and Thomas. But I think it IS wrong to call it a “sponsorship.”

@coachtony @IceCubesApp @dimillian
I think your first and second paragraphs are fundamentally at odds. Either you are sponsoring development, in which case the value you reap is simply the continued existence and improvement of the app; or you are entering into a different arrangement, which pays you money.

Tony Stubblebine

@json @IceCubesApp @dimillian

The word sponsor makes sense to me if we don't own it. But maybe partner is better.

Sckenai

@coachtony @IceCubesApp This is always tricky. I agree with others to keep “core” Ice Cubes free and under development and develop user supported work on top. Search in the Fediverse would be an area where finding and supporting a solution might be a good spot to start.

damian willcox 🦖

@coachtony @IceCubesApp since it’s open source, would it be possible to have a forked/branched (not a developer, sorry) paid version - this has the added benefit of keeping the original independent, and able to choose what goes back into it, while a more revenue focused branch can be rebranded, leverage Medium subscriptions and extend/integrate Medium specific capabilities and extended features that might make their way back to the core Ice Cubes app (even as IAP)

damian willcox 🦖

@coachtony @IceCubesApp having the two too tightly coupled, might lead to questions of how to disentangle the efforts if so desired in future…say if employments change or other future divergence of goals.

Tony Stubblebine

@dorkboycomics @IceCubesApp

That's the part I'm clear on. If we did it, it would be bundled, not entangled, not closed, no owned. Pretty easy for a privately owned service to leave the bundle (I think).

Em (is looking for work) :official_verified:

@coachtony @IceCubesApp
Personally, I respect any app who asks for a one-time payment. I paid $14 for my mobile music app. One-time $14 then it’s mine. I’m happy with that.

There was a demo version so I knew what I was paying for and was happy to encourage the developer with this. One-time payment to unlock some advanced features is good as well (as long as they’re not security or privacy features).

Subscription for apps I never do though.

Joe Heafner

@coachtony Second paragraph is a red flag. Go away.

Son of a Sailor

@coachtony @IceCubesApp The continued funding of Mastodon, client apps, and the Fediverse in general is an important topic, but characterizing Ice Cubes as a "demo" feels a little dismissive.

Tony Stubblebine

@Sonofasailor @IceCubesApp that’s one of many roles. It’s also my daily app.

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