@atomicpoet @fediversenews Signing up could be a lot easier for non-technical people by never mentioning servers except in advanced options. Instead I’d give them options for joining a community where one option is to select on nearby. A diner in my neighborhood is now closing down after losses since 2020. I’m on a local server and wish they had a way to reach me and boost their business to users on the local server. Instead of ads I’d encourage small businesses to mention them in posts as appropriate. A local dog shop set up a space which is ideal for taking photos with dogs. It has their name in neon lights above. That’s what others should do.