@atomicpoet @fediversenews it doesn't help my business much if at all, however I am not a social media pro so don't really use it to promote the business fully/enough. My business is also on an instance that doesn't allow public advertising with your typical ads, and I am 💯 OK with that. As a user I dislike advertising from businesses, but happy to see and support self promotion. So I focus my business posts on behind the scenes stuff that are not direct adverts.