@SebastienK (2/2) addressing that Apple & others will invetivibly require mfi-certified for full features, creating the same situation/issue as the lightning cable vs usb-c debate by making it apple usb-c vs other usb-c.

This could have been an okay-ish solution that has some issues long-term, but them ignoring that will make more e-waste because even users who have usb-c will need to buy a special Apple usb-c just to get full functionality.

The issue here is Apple creating this situation.