 Meta bought Kustomer for $1 billion last year. It was amongst their largest acquisitions ever. Now they're getting rid of it. Kustomer was supposed to help Meta offer customer service through WhatsApp and Messenger apps. But now that Meta has laid off 13,000 employees, and are just about to lay off more in a second round of lay-offs, it looks like these big company acquisitions are no longer sustainable. 16 comments
Absolutely, Meta "intends" to join the Fediverse because the Fediverse is hot. Yes, they will try to "embrace, extend, extinguish" -- much like they always do. What they will discover is a community that is hostile to them, a developer ecosystem that will out innovate them, and competitors hungry to eat them alive. But let them try 😄   @atomicpoet Easily said. If this move is widely panned and the only users that embrace it are those that wander into it without context from current Meta properties, this will still prove to be a relative tsunami. Big boats make big waves. @krishooper Will Meta's own users even embrace this? Horizon Worlds isn't the success that Meta hoped it would be. But in case Meta's userbase does start using the Fediverse, we definitely need to create a plan of action. @atomicpoet I don't think most people are going to give a damn about the fediverse per se. That's too inside baseball. What's built will be marketed in more user centric terms. What we're discussing here is the strategic announcement, the true objective of which is to build insurance for the future that the big party stays on Meta properties. They don't have come up with a winner here, they just have to make it confusing for existing users to find the door out. @krishooper People may not give a damn about the word "Fediverse". But they definitely give a damn about whether or not the social media service they use can be acquired by Elon Musk or Mark Zuckerberg. And that's the story we need to tell people. @atomicpoet don't assume they will use legitimate means. Because I am on the worldie board, facebook was desperate to hire me. They initially offered me to start as an e5. Being SV misogynists of limited imagination they could not believe worldie was really successful as a woman ran company, and that a man must secretly be behind the tech, so they thought I was the magic "Charlie" behind the whole thing (I'm referencing Charlies Angels). My actual role in it was really minor.   This seems like a futile pursuit. So many FediAdmins are already averse to mainstream SM and would likely refuse to federate with any FB-owned instance.  @atomicpoet this is going to be hilarious, given that they apparently think that it is a good idea to copy the childish trustfundboy in charge of Twitter. |
Gregory's Server
And people wonder why I'm optimistic regarding Meta's move into the Fediverse!
Look at what shape Meta is in at the moment: they've just got rid of a company that they bought for $1B.
This isn't a company trying to dominate. It's a company trying to survive.