Meta's push into the Metaverse is Exhibit "A" for corporate sunk cost fallacy.
They continue to invest in it because they've already sunk billions of dollars into it.
To stop investing in the Metaverse is to acknowledge failure.
This company is so invested, they even changed their name.
What's going on with "Metaverse" is a textbook Kansas city shuffle.
Big Social recognized that there was a con.
They believed they were too smart to fall for the con -- thus invested in it.
But while they were looking right, something else happened to the left -- outside their field of vision.
Specifically, their so-called "users" aren't joining the Metaverse. They're going somewhere else.
https://www.urbandictionary.com/define.php?term=kansas%20city%20shuffle