Big Social has some very smart people working for it.
They've combed through the metrics of the Metaverse. They've charted growth. They've looked through all the data and validated how it's trending.
All the while, they've dismissed the Fediverse because it's not amenable to metrics and is therefore *not* validated.
This is the con: metrics.
Big Social ignored the Fediverse because they've conned the world with metrics for so long -- they now believe in it religiously.
I have no doubt that Big Social is still dismissing the Fediverse, believing that any growth is a result of a "black swan event".
I mean, why else would they do such silly things such as banning 3rd party apps that access their APIs?
The likes of Meta, Twitter, and TikTok believe they "own" the network effect -- that they can shape it to their liking.