@atomicpoet as you and all us Fedi cheerleaders have been saying: the apps and toolmakers are coming. And sooner than many think. They will inevitably bring brands and the opportunity to reinvent sponsorship and advertising in community-sensitive ways. They don't have to generate the kinds of absurd ad dollars the old ways did. I believe in the end they will make more.

cc @mmasnick @evan @jeffjarvis @dangillmor @anildash @KevinMarks @tchambers @Green_Footballs @elipariser