besides more benign things like color palettes of the year, trending materials etc, i remember reading:
- thinkpieces about ways in which the self care trend could be made more profitable
- how different generations had different values and needed to be marketed to differently (and all the ways to do that)
- profiles on people that could be described as “micro-influencers” that explained their niche appeal (they didn’t know they were being profiled)
each generation had a separate tab on the website, with articles and slide decks geared specifically for each generation. there was also a tab for “generation alpha” which was mostly toddlers at that point.