Gregory's Serverprobably the biggest thing I miss about working on a design team in the corporate world is having access to WGSN (a trend forecasting website that costs $3k a year for an account). i can’t emphasize enough how insane + dystopian it was.
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each generation had a separate tab on the website, with articles and slide decks geared specifically for each generation. there was also a tab for “generation alpha” which was mostly toddlers at that point. companies REALLY USE this service. i spent years totally submerged in this culture, following product trends and going comp shopping. the colors and predictions this website made manifested themselves in stores. WGSN has also declared that “”DeSo“” (decentralized social media) is gonna be the future (has anyone actually heard the word DeSo before I would like to know)   @liaizon oh I seeee, yea it makes sense wgsn would be integrating into cryptobrosphere @cyronimose im glad you are experiencing the same feeling I have about this. luckily for us they have a blog that has a lot of free info already, like gen Z drink trends @lake idk if what "digital drinks" are but they remind me of slurpjuices. 1 slurp juice, 3 apes! @cyronimose oh my god I had to look that up and im feeling some typa way about this. “Ape holders can use multiple slurp juices on a single ape" @lake did you ever read The Savage Girl ? it's dystopian fiction about this exact thing. I always assumed there was a real world counterpart but had never bothered to look into it @90377sedna oh yeah!! It’s been on my list since u told me about it some time back. i have a feeling it’s gonna be relatable |
besides more benign things like color palettes of the year, trending materials etc, i remember reading:
- thinkpieces about ways in which the self care trend could be made more profitable
- how different generations had different values and needed to be marketed to differently (and all the ways to do that)
- profiles on people that could be described as “micro-influencers” that explained their niche appeal (they didn’t know they were being profiled)