@aral AMEN. And there is incredible value in deeply interacting with 10 people who then interact with 10 others whether on social media or in real life, who then go on to share the seeds we plant. As the sister of the Central Park Birder and the one who posted the video that went viral to the tune of 50 million worldwide, I know the power and draw of going viral. But instead of creating one potted plant choked with viral roots, we can create groves that grow into healthy forests.