@msprout Yes it's pretty rare to go and check a site directly. As a web developer I always notice that people obsess over their site's front page layout but no one is looking at it: the traffic is all direct to the articles/pages and it's from social media (or occasionally email, WhatsApp etc).
@tomw I think unfortunately that is one of the elements driving the phenomena of weaponized fake news. People are so used to coming into a news article via a link or a feed, that as long as the page passes the smell test on a single page, it's good enough.
Like I have been routinely shocked at how many major fake news articles going viral just straight up have lorem Ipsum on the about page, or use another paper's legal statements, complete with the name.