@tomw @msprout Fair. I would say that it's not necessarily the place where you'll make a first impression, but for folks that are looking to stock around, you want them to be nice and informative.

I've found that since the shift to mobile, what's next to useless is the sidebar. Place as much info as you want about the site I'm the sidebar, and maybe some desktop users will notice, but good luck getting mobile visitors to scroll down and find it!