I beg to slightly differ, people pay online stuff with money, see Patreon and Twitch subscriptions. However they are discriminate in what they’re paying for. The reality is that we’re churning out more content than what people are ready to pay for. On the other side, marketing departments are showered with money because it’s hard to link campaigns with actual results, so there’s an arms race between companies. So there’s a natural fit between content creators starving for money and moneyed marketing dept. starving for content.