Believe it or not, most people who work at Big Social are *not* social media nerds, and have zero interest in how the technology works.
When they look at Mastodon, their response is pretty much the same as everyone else's: they throw up their hands and say, "This is too complicated!"
And then they close their browser tab.
The only way Big Social challenges the Fediverse is through small competing skunkworks projects.
Which has actually happened with Jack Dorsey's Blue Sky project.
And to be honest, I'm skeptical about Blue Sky for many reasons—which I may talk about in a separate thread.
But more to the point, Blue Sky has been around for 4 years—and why aren't we using Blue Sky?