To be clear, developers are not a monolith (who is?) -- and there's a lot of debate on how to break the stranglehold that Big Social has over our lives.
* Some want a return to the "small Internet"
* Some want to move away from the web browser's as the Internet's default software
* Some want to rip everything up and start all over again
The sentiment is that something drastic needs to be done -- or else a truly independent Internet is over.
At this time last year, I don't think many developers thought that the notion of Big Social would be in trouble -- that they'd be digging their own grave.
The common sentiment was, "Let's build for a space that Big Social hasn't considered yet, get there first."
So that's what many developers have done.