What you also need to know is that, in my own way, I had a hand in building Big Social.
I feel terrible for what I contributed.
Like others, I thought, "Hey, maybe we can fix this whole thing with more diverse hires and getting the input of experts in diverse professions."
But this thing is unfixable. And the problem lies at the crossroads of technology and sociology:
How data is organized, social organization follows.
Big Social is broken and cannot be fixed because each social network is owned by one corporate entity.
They control the communications infrastructure, the features, the relevancy algorithms, and the publishing.
They own your virtual self because they own your personal data.
As I said: how data is organized, social organization follows.
This is the fundamental flaw of Big Social.