@Gargron I sometimes operate my magazine's Twitter account but usually use Mastodon. The way I think of followers are different on those platforms.

With Twitter it's "Ooh look, a follower! How many followers do they have? Will they be awed enough by our follower count if we follow them back? Can I get them to boost my reach somehow?"

On Mastodon it's more like "Ooh, a new person? What are they like and what do they do? Are there things we have in common that we can talk about?"