@Puck @vicuzumeri the biggest problem with trying to get people off FB is the fact that they like the content being fed to them.
For the most part they're not particularly tech savvy or even learned in the ways of doing things other than guided by billionaires.
Mastodon and others are not that complicated for those who understand the intricacies, but not everyone can understand that. Most people on Mastodon are pretty technology oriented to start.