It was *at least* good insofar as the moment Google retired the phrase as never really meaning anything anyway, as evil as Google may have been before, Google got *noticably* worse.
To Bluesky people internally: keep that phrase going as long as you can, and use it reflectively.
As opposed to Google's "Don't be evil", a commandment for the everpresent, "the organization is a future adversary" acknowledges the realities of the future, that it is uncertain, and in fact, that power-dynamics-wise, there will be pressure to make things worse.