@cwebber It's definitely been targeted.

Just on Youtube, searching "internet archive" produced a bunch of videos by no-name accounts in the last few hours running the "sticks and stones" talking point.

But the second-order effect is speculation about who did the hack, not thinking worse of IA. If it were the industry it's just bad propaganda, if it were a nation-state acting on their own, the disruption is probably desirable.