The general public doesn’t adopt digital technologies. It adopts products.
People don’t use TCP/IP and HTTP. They browse websites on the web with a browser.
They don’t use SMTP and IMAP. They send and receive emails.
One of the toughest challenges of our time is to develop appealing products and open standards simultaneously.
Those are primarily not technical but social and political problems.
@thibaultamartin 100% this. I don't care if the envelope icon spawns a currier pigeon. I don't want to know what and how makes my password store secure. I handwave the details of how I get the information I'm looking for.
Tech for itself is not the goal. Serving the end user is.