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Simon Willison

I'm always interested in exposure to management advice from unconventional sources... and there's a leaked PDF floating around called "HOW TO SUCCEED IN MRBEAST PRODUCTION" which appears to be the onboarding document for new members of the MrBeast YouTube production company

It's 36 pages long, so I put together some of my own notes from reading it here: simonwillison.net/2024/Sep/15/

14 comments
Jeff Triplett

@simon If this interests you, check out this podcast episode with Jenny Hoyos. She breaks down several YouTube formulas which is fascinating. Some of the HubSpot AI people used it as the basis for some of their marketing and writing prompts.

pod.link/1616700934/episode/88

Simon Willison

One of my favourite documents in this genre remains "THE ELEVEN LAWS OF SHOWRUNNING", about how to run production of a TV show

It's unintentionally a fantastic guide to being an engineering manager, or startup founder, or indeed any role where you need a bunch of different creative people to understand and work together to bring about a creative vision:

simonwillison.net/2019/Feb/19/

Simon Willison

@timbray the leaked MrBeast one or the Showrunner one?

The MrBeast one may well have been booted offline already - it's a leak but there are a whole load of copies floating around I think, search for "HOW TO SUCCEED IN MRBEAST PRODUCTION pdf" and other copies may show up

David Machaj

@simon @timbray
Was it hosted directly on Twitter? I was curious to look through it but it doesn’t load for me because I have Twitter blocked at the DNS level. Therefore I can’t tell if it’s my own blocking or if it was deleted.

(I chose to block Twitter via DNS so sometimes I miss out on interesting links and that is ok with me)

Anand Philip

@simon this is brilliant! thanks for sharing.

Mia

@simon that's excellent. Thanks for sharing!

Chris Adams

@simon I always find things from the entertainment industry interesting because they have a very different definition of done than we do. Nobody is expecting changes to a video which is a month old, much less 10 years old, and that’s such a different concept than most software projects have.

Simon Willison

@acdha I got to spend a day on a film set a few months ago and it was fascinating seeing how it all worked

In particular I finally understood why you'd have 30 people on set... it's so that if a problem comes up people can get it solved in parallel without blocking production, which is timeboxed, so any delays are extremely expensive

Frank Wiles

@simon @acdha speaking of that shoot I thought about that yesterday and was going to ask you at DjangoCon but did it ever come out?

Simon Willison

@frank @acdha not yet, and I don't have enough information right now for an informed guess

firefriendly

@simon I found this an interesting read from a management point of view. I don’t launch people into space but have found value in the ideas around planning and testing. ntrs.nasa.gov/citations/197200

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