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Gareth

@sinituulia

This is very common. What stood out was that the instigator chose Starbucks because they didn't need to get fully dressed for work before their coffee. These companies have spent (Starbucks, Dunkin', Tim Hortons) years changing the culture of their customers. It will take a lot to change it back

For the record I live in a city in NA and prepare my own Americano coffee using an espresso machine. Enjoy it, then get dressed in work clothes and walk 2 km to work.

1 comment
Sini Tuulia

@gareth I had a friend who lived smack dab in the city centre and had a coffee place on the ground level of the high rise they lived in. They'd just elevator downstairs and through two doors, barely dressed, if they wanted a pastry in addition to their coffee, but would *still* make coffee at home if they didn't want to get the pastry. It wasn't cheap, even though it was low effort!

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