say we've connected the shield to our board ground. we can still improve on this!
page 486 of the book sets up a nice concept relevant to our problem at hand. create a "clean" I/O ground area on the PCB that acts like an extension of the chassis. put your EMI filter parts here. the idea is to direct any EMI on the signals ➡️ to the shield ground return.
incidentally this approach does another good thing -- putting all the connectors on one side of the board. we're trying to build a circuit that plugs into a USB jack, not a dipole antenna!