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Steve Leach

@cavyherd @esther Those tools that persist long enough to be generic things I find out about. And as for the next book I want to read? Honestly, I'm 46 and I'm not sure if I can recall ever seeing or hearing an ad for a book. Never occurred to me before, but books are basically a word of mouth phenomenon and really don't get marketed much - they do that themselves. And I *tell* my friends about the bakery (I don't buy ads). No. I listen to news, I read, etc. And I ignore literally all ads.

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Cavyherd

@stevenaleach @esther

I am likewise conditioned to ignore ads. To the degree to which, if someone tries to emphasize pretty much *anything* in visual or textual form, it parses as an add, and becomes invisible. Hence, "banner blindness."

Also, "In whose interest is it that I notice/believe this thing I'm being told" is a strong filter. Also, is the teller paying to have the information exposed to a third-party audience.

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