@stevenaleach @esther

I am likewise conditioned to ignore ads. To the degree to which, if someone tries to emphasize pretty much *anything* in visual or textual form, it parses as an add, and becomes invisible. Hence, "banner blindness."

Also, "In whose interest is it that I notice/believe this thing I'm being told" is a strong filter. Also, is the teller paying to have the information exposed to a third-party audience.