"Keeping VLC free and without ads is a no-brainer. I know people focus a lot on that part but, for me, it’s just the way it should be and it’s not difficult for me to keep it like that... Sure, more money would be fun, but most of the people I know who have more money are annoying." -- Jean-Baptiste Kempf
https://www.welcometothejungle.com/en/articles/kempf-interview-vlc-videolan
https://www.reddit.com/r/IAmA/comments/g6cqr/iama_vlc_media_player_developer_ama/
@canadaduane amen!