@jimray The VC massively cancels out an individual consumer. That being said, if a billion people all ate less meat, they would have an enormous impact. Companies produce a lot of CO2 to create products and services that consumers buy and could just decide not to buy, if they wanted. I know it is a depressing conclusion, but ultimately, most of the people around me do not *want* to consume less. They hope carbon capture will work out so that everything can go on unchanged.