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Simon Willison

Several of the major social media platforms - Instagram, TikTok, LinkedIn, Twitter - have effectively declared war on linking to things and I absolutely hate it

"Link in my bio" / "Link in thread" / "Link in first comment"... or increasingly no link at all, just an unsourced screenshot of a page

42 comments
Emelia 👸🏻

@mhoye @simon @anildash I think today there's still a place for "link in bio" type sites, especially when you might have, say, more than 4 links (i.e., mastodon) or more than the one which most social media allows.

I'm actually thinking that's what I'll make thisismissem.social be eventually.

Simon Willison

@thisismissem @mhoye @anildash those are fine - if anything they're healthy, I like that people are encouraged to tie their various online presences together in a single place

What I hate is when people stop linking to and sharing individual articles because they are encouraged not to do that

Emelia 👸🏻

@simon @mhoye @anildash yeah, that's fair. I think that's also due to accounts being regularly suspended due to the contents at the link (i.e., it's very common that posting an onlyfans URL in an instagram story will result in your account being suspended)

And the reason I mention something adult here, is because they're often leaders with how these link in bio services are used. e.g., Tumblr blocks all links to allmylinks.com, but you can use a custom domain to make it work.

McSinyx

:blobfoxsigngenau: @simon, @mhoye und @anildash, link censorship is so pervasive inside walled gardens it also breed out another symptom that’s carried back to free networks: screenshots of article (often headline) and social media posts.

Tomáš Janoušek
@simon What I love the most is the "no link at all, like actually really none" variant. Happens a lot when venues sync their social media posts from Instagram to Facebook, but forget there's no link in bio on Facebook. 😭
Daniel Andrlik

@simon it's especially frustrating now to see so many well meaning creators who actually have their own websites but still use Linktree, et.al as their profile url because "Link in bio" restrictions have made it so prevalent.

Simon Willison

@daniel thank you, you just made that click for me! I had been baffled as to why the market for tools like Linktree even existed... obviously it's because of "link in bio"!

Evan B🥥ehs

@simon @daniel wait, I don’t understand. I’ve linked to my own website in my bio before. Is it now regulated to certain pre-approved domains?

Glyph

@eb @simon @daniel no, the issue is that since you basically only have room for *one* link in your bio, you need it to point to some kind of hub where you can add and remove links on demand easily. Building your own is not hard but it’s not *zero* effort. (And some sites, like onlyfans, are penalized harshly, which some creators obviously do not like)

Evan B🥥ehs

@glyph @simon @daniel but then I don’t understand “link in bio restrictions”. If creators have their own website it would take them 10 minutes to make their own link in bio and save the… what… 5$ a month for link tree?

Glyph

@eb @simon @daniel a lot of them don’t have their own website. Why would they? 99% of their business takes place on a constellation of “socials” and they just need a place to link to them all

Glyph

@eb @simon @daniel so the ones who *do* have their own websites still use linktree because it’s legible to the audience and culturally expected

Evan B🥥ehs

@glyph @simon @daniel I think culturally expected is key here because ^^^ the context was “people that have their own site but still use linktree”

Glyph

@eb @simon @daniel there are potentially lots of reasons. A linktree is just a list of strings and hyperlinks on a webpage, but then, so is a fediverse profile really, and we don’t all self-host those. The presence of features around its purpose make it easier to work with than a custom page on a custom site, well worth the $5 to save a couple hours of maintenance a year for someone doing this professionally

Juan C Nuno

@simon @daniel I was confused too. I had no idea those platforms limited people to _one_ link.

I've also wondered why people stopped sharing links and share screenshots instead

Jeff "weBOOOOlogy" Triplett

@simon @daniel Linktree has a ton of value for creators. Most don’t want their website to be just a list of links. So even though that content might be on their website, they are in different contexts. (1/3)

Jeff "weBOOOOlogy" Triplett

The experience for an end user is pretty good. If you have used one, you are immediately familiar with the format. It feels like you are presenting the visitor with a menu of options. The creator can schedule when links show up and control the order to work well for new books, songs, products, etc. (2/3)

Jeff "weBOOOOlogy" Triplett

I built my own Linktree clone (poorly, but it works) a few years ago and debated helping people host their own, but the few people I spoke with were largely happy with Linktree enough not to see why to use something more of a hassle to host themselves. 🤷

github.com/jefftriplett/webolo (3/3)

Chris is.

@webology With Linktree cracking down on sex work links, though, it's probably a good thing to have easy self-hosted options.

Jeff "weBOOOOlogy" Triplett

@offby1 I’d love to buy a week or two of a designer’s time to build something that scales better design-wise.

I have multiple dozens of GitHub Pages hosted projects, which work well, but that’s less than an idea for the average person. I thought about a SaaS app that lets someone bring their S3, Cloudflare, or whatever bucket but that’s also really technical for them.

Chris is.

@webology You've nailed it; one of the biggest gaps in the “self-host it!" Philosophy is the massive hidden technical skill set required to do so well and safely.

Self-hosting is _a_ solution, but it's out of reach of a lot of people. Worse, if you try to offer a platform (any *aaS variation) you may find yourself coerced into becoming the next tool of deplatforming when CC processors cut you off for supporting sex work.

(in conclusion, the real problem is the prudery of Visa and Mastercard :)

Harry Karadimas

@webology Great ! I've been looking for something like this, I'll have a closer look

jimray

@simon Increasingly you can’t even view the post of the screenshot without being logged in.

Prem Kumar Aparanji 👶🤖🐘

@simon IMHO, it all started with <a href="..." nofollow> to improve your own site ranking by not giving credit to others.

What these companies are now doing is only an extension of that at scale.

Yet another example of shitting in the well as @pluralistic calls it, I guess:

pluralistic.net/2024/05/09/shi

david_chisnall

@prem_k @simon @pluralistic no follow was certainly abused, but it came from a very real problem. Pagerank gave you a higher score if more sites linked to yours, particularly if they linked with the search word in the text of the link. So how do you get your site to the top of the front page of Google? You have bots that spam every site with a comment system with links to your site. Slashdot was full of this kind of thing, as were most Wordpress blogs. Adding nofollow removed the incentive.

Prem Kumar Aparanji 👶🤖🐘

@david_chisnall I agree. I've now updated my post above to include the word "misused" ... Which is what I'm pointing at, not the original intent ... @simon @pluralistic

Tom Bortels

@simon

I think it's significant - to myself at least - that the sites you mention are all sites I refuse to engage in for other reasons. Restrictions on my speech - of which "no external links" are an excellent example - sit poorly with me. I might use one on a very rare occasion - but my inclination is to find communities that are more open.

flaeky pancako

@simon it's supposedly baked into communities on Instagram , I had a handstand workshop in NYC and wanted to link to my mastodon page but my friend said no one will even click on the external link for .. reasons ? Seems crazy to me..

In #Flancia we'll meet

@simon me too, let's revolt? :)

I am particularly irked by 1. the tendency to hijack links by replacing every URL with a minified/obscure redirect, thus further attacking the 'readability' of the web and 2. the fact that some of them are believed to maintain lists of URLs that will 'shadowban' the post or the user if posted.

In #Flancia we'll meet

@simon my proposal to work around any linking limitations is to "just" define and maintain our own linking layer on top of all forms of social media -- in particular, using [[wikilinks]] to signal that the user means to link to an external knowledge base ;)

Nicole Parsons

@simon

It's like an 11th commandment:

"I am your social media platform, you shall not have any other social media platform before me."

Information bubbles & social isolation - doesn't every profitable religion start this way?

Kat the Leopardess

@simon Thats why I cant listen to people make the opposite talking point about decentralized or alternative social media. People wanna stick to FB/Meta and the big platforms bc they need the exposure and consider things like the Fedisphere "too complicated"

....and yet you obviously are going to have to get more complicated in how you continue to get that exposure on places like Meta/Ig...by having to do workarounds for the link blocking.

Like, is that complacency really that much better and easier?

@simon Thats why I cant listen to people make the opposite talking point about decentralized or alternative social media. People wanna stick to FB/Meta and the big platforms bc they need the exposure and consider things like the Fedisphere "too complicated"

....and yet you obviously are going to have to get more complicated in how you continue to get that exposure on places like Meta/Ig...by having to do workarounds for the link blocking.

Adam Dalliance

@simon Email too. The more links in your email the more likely they are to put it in a spam folder.

tallship

@simon

A couple of things there Simon. How do you know this? Are you still using the deprecated, privacy mining, monolithic silos to which you refer, or are you just taking this on the word of good, 3rd party information sources?

If it's the former, why?

If it's the latter, then yippie kai yay! The demise of these platforms is underway and in full swing - just as Steve Ballmer once called Linux "Cancer", the fact that these silos aren't simply ignoring links to particular resources, especially those in the #Fediverse, and have taken up with the practice of actively blocking them, is a good thing; and you, as a #Fedizen, should be proud.

Yet again, if it is the former, and you really insist on validating and monetizing those privacy mining silos via your subjugation as inventoried chattel there, consider pinning something akin to the following to the top of your profile (make sure to read the alt-text for the image):

@simon

A couple of things there Simon. How do you know this? Are you still using the deprecated, privacy mining, monolithic silos to which you refer, or are you just taking this on the word of good, 3rd party information sources?

If it's the former, why?

If it's the latter, then yippie kai yay! The demise of these platforms is underway and in full swing - just as Steve Ballmer once called Linux "Cancer", the fact that these silos aren't simply ignoring links to particular resources, especially those in the

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