Gregory's ServerIs it just me, or does this fit modern day Apple as well? https://chaos.social/@obrhoff/112369907442905273
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10 comments
@helge @tonyarnold Apple is still releasing products, but the product direction is not being driven from the top and I'd argue it's far worse for it. Meanwhile what *is* being driven from the top is a slow creep of subscriptions and ads into every product and service while the user experience degrades a little more with every update  Products are more than just the hardware. And the car may have been a case of throwing money at an ill-conceived product in error. @helge @tonyarnold Marketing drives the narrative, narrative is focused on “moments” (demos/video clips). They are absolutely a forcing function combined with executive opinion, most of which is increasingly insular. They are not the beginning and end of product direction but they are highly influential. It speaks volumes that the two largest bets (Vision Pro, car) are decade long investments while income is increasingly driven by upsell encroachment for services revenue.  @Codhisattva @tonyarnold @dimsumthinking I don't know the internals, but I definitely say yes. Look at Apple Music. It's nearly 10 years old, yet the desktop experience is still completely broken. You can't tell me that after 10 years it was not possible to rewrite the app. It's just not a priority because no one cares. My biggest gripe nowadays with Apple is, that it is too much of a „Product“ company. Their view of customers are shallow like a „Persona“ made up from three bullet points. Their „customer journeys“ feel like a theme park attraction on rails. The old Apple made products rooted in features that together were more than the sum of its parts. Those days are gone and I don’t think the current group of executives is even noticing it. They took the Jobs quote about Dropbox being a „Feature“ not a „Product“ too seriously and ran with that mindset in the wrong direction. In the result „Products“ like the iPad are now stuck and are not even considered as a platform to build the next big thing. They are a branch in computer evolution that found itself at a dead end. And the limiting factor is Apple itself. @tonyarnold I think a bit of this is inevitable at a hugely successful company. (Keep iterating on the same thing that makes the most money!) But I also see Apple *trying* to make great new products in the Watch and the Vision. (And the Car?) Which is good, even if they aren't entirely successful. |
@tonyarnold No, I don't think it fits. Apple just introduced a new product category they make. And did so before w/ set-tops, speakers, watches, etc. I really don't think it is run by marketing, the issues are elsewhere.