Gregory's ServerMy biggest gripe nowadays with Apple is, that it is too much of a „Product“ company. Their view of customers are shallow like a „Persona“ made up from three bullet points. Their „customer journeys“ feel like a theme park attraction on rails.
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In the result „Products“ like the iPad are now stuck and are not even considered as a platform to build the next big thing. They are a branch in computer evolution that found itself at a dead end. And the limiting factor is Apple itself. |
@tonyarnold
The old Apple made products rooted in features that together were more than the sum of its parts. Those days are gone and I don’t think the current group of executives is even noticing it. They took the Jobs quote about Dropbox being a „Feature“ not a „Product“ too seriously and ran with that mindset in the wrong direction.