Nobody with billions of USD in cash and 200 million active users to leverage is starting from scratch.

Product design and marketing are trivial compared to figuring out what BlueSky is supposed to be good for.

I think the endgame for Twitter is to be able to have 200 million monetizable active users and at the same time be able to say that if you talk to some who advocates genocide they can say it's not their fault because it's decentralized and they're a common carrier.