Gregory's Server@sandofsky this is great, and I agree with pretty much everything in here. Having worked at Nest (but not Apple!), there are a lot of parallels, and it's just painful to look through various steps that I just shake my head and said "Nest never would have done that".
@sandofsky one note: unless they were _frantic_ (and maybe they were), I doubt they were willing to sell at a loss. Even for rev 1s, Nest was hyper focused on BOM cost and profit, and a suggestion to sell at a loss would have been met with horror and confusion.