It's shitty, but I do get that some manufacturers sell the device itself at below cost because people have to pay for the online services. Game console manufacturers have done that for years. If they sold it easy to unlock, people would just buy the hardware, unlock it, and never pay for the service. Which is a shitty and scammy business model, but at least it does make sorta sense.
@JessTheUnstill @dalias @drazraeltod granted, they are upfront about it...