The story includes:
• research origins
• rocket-ship ride after 1.0 launch
• golden age of the product and the podcast
• a mysterious crash from which we never fully recovered
• attempt at a B2B pivot
• team scale-down and product continuity
Takeaways:
• new document type + emerging product category = hard mode
• partnership model and gradual team growth was a delight
• strong principles can come at the expense of building a business
• iOS/Mac native has some big advantages, but you still need to be on the web