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Adam Wiggins

The story includes:

• research origins
• rocket-ship ride after 1.0 launch
• golden age of the product and the podcast
• a mysterious crash from which we never fully recovered
• attempt at a B2B pivot
• team scale-down and product continuity

5 comments
Adam Wiggins

Takeaways:

• new document type + emerging product category = hard mode
• partnership model and gradual team growth was a delight
• strong principles can come at the expense of building a business
• iOS/Mac native has some big advantages, but you still need to be on the web

Adam Wiggins

Overall this was one of the most fulfilling experiences of my professional life, even though it wasn’t a financial success.

I feel grateful for all the parts of this that worked: the stellar team, the podcast, the community of toolmakers we got to be a part of.

Most of all, I loved working with our wonderful users and customers, who shared our vision for a more thoughtful world.

❤️

Patrick Dubroy

@adamwiggins Thanks so much for sharing this! It's super interesting. I was really pulling for Muse, and it's fascinating to see the details of all the challenges you faced.

marsh

@adamwiggins I've been waiting for this! Thank you, Adam, for the transparency. Making some tea and then diving in

Kalbir

@adamwiggins I loved this piece you wrote, both for the general "it's lovely when people retro I'm public" and for the specific thoughts and learning. Having followed Muse for a while I was definitely in the categories of "this looks like the kind of thing that would change everything about how I work" and also "can I afford an iPad just for this".

The problem you set out to solve is still very much unsolved in my reckoning. Excited to see what you do next.

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