Gregory's ServerFour years of my life, $2M invested, thousands of customers, and a product+team+brand I couldn't be prouder of.
A retrospective on my time building Muse: https://adamwiggins.com/muse-retrospective
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9 comments
Takeaways: • new document type + emerging product category = hard mode Overall this was one of the most fulfilling experiences of my professional life, even though it wasn’t a financial success. I feel grateful for all the parts of this that worked: the stellar team, the podcast, the community of toolmakers we got to be a part of. Most of all, I loved working with our wonderful users and customers, who shared our vision for a more thoughtful world. ❤️ @adamwiggins Thanks so much for sharing this! It's super interesting. I was really pulling for Muse, and it's fascinating to see the details of all the challenges you faced. @adamwiggins I've been waiting for this! Thank you, Adam, for the transparency. Making some tea and then diving in @adamwiggins I loved this piece you wrote, both for the general "it's lovely when people retro I'm public" and for the specific thoughts and learning. Having followed Muse for a while I was definitely in the categories of "this looks like the kind of thing that would change everything about how I work" and also "can I afford an iPad just for this". The problem you set out to solve is still very much unsolved in my reckoning. Excited to see what you do next. @adamwiggins thanks for the write up. I found muse late in the timeline but really loved the work you were doing.  @adamwiggins thanks. This was really interesting to read. I really like what Ink & Switch does and Muse sounds great.  @adamwiggins Thanks for the post, lots of good lessons in there. ✊ you do excellent work |
The story includes:
• research origins
• rocket-ship ride after 1.0 launch
• golden age of the product and the podcast
• a mysterious crash from which we never fully recovered
• attempt at a B2B pivot
• team scale-down and product continuity