Gregory's Server@sohan The trend to bigger and more expensive vehicles is driven by profit.
`
But thanks to its efficiency drive, the company says it now requires only 300,000 sales to break even; and by focusing on its most profitable models — Range Rover, Ranger Rover Sport and Defender comprise around three-quarters of its order book — it has been able to raise average sales prices by around half since 2019 to more than £70,000.