@eriner There's something to a brand having a dedicated instance with only employees having accounts. Like a company email address works.

Federation means that fan instances can emerge and follow the brand instance and each other. The brand instance can then choose what content it boosts without having to concern itself with the behaviour of fan instances.

@CSB 's argument about the impact on the local timeline needs 🤔. Boosted posts appear on the booster's timeline. That's the local fix.