@gamingonlinux Having to retroactively make original IP for a game sometimes even launches the largest gaming IPs in history.
Nintendo couldn't get rights to Popeye for a game and came up with a guy with a mustache that jumps to defeat a big ape… Mario & Donkey Kong.
https://www.everything80spodcast.com/how-popeye-led-to-the-creation-of-super-mario-bros/
Later, they had a character inspired by Peter Pan with music of Ravel's Bolero. They changed the lead and wrote original music… Link & Legend of Zelda.