@CiaraNi the insistence isn’t new though. Since at least as far back as the industrial revolution people have been wanting technological stuff that they don’t need. And that desire has often been manufactured by capitalists in order to sell more stuff. Business to consumer or business to business. It’s often not an original thought on the part of the consumer/client, it’s a “oh hey, that commercial (or consultant or vendor) told me I’m supposed to want that gizmo”. Whether it’s a railroad track to my town, or some stupid customer service app.
@CiaraNi I guess you did specify “online” in your original post. So I guess I’m off on a tangent, but it seemed important to note that the process is not unique to the Internet or our particular moment.