@detritus Manufacturing desire and technological addiction for profit is absolutely a problem. We can still use our heads, though. I don't know anyone who's demanding, for example, that they get to spend extra minutes scanning a code just to see the names of the run-of-the-mill sandwiches they can choose between in the café they ran into in a hurry to grab a sandwich on their lunchbreak. The café could have a QR-code *and* a takes-seconds-to-read menu on the wall.