@michaelrussell Most search engines make money by selling ads. The more time you spend on their website, the more money they can make from advertisers. So, search engines have a perverse incentive to deliver the worst results they can that are at least on par with their competitors’ results.

What we see is a race to the bottom, as each search engine adds more advertising, makes the user experience more convoluted, and more and more websites are created programmatically to serve their own ads and game the system as much as they can to get to the first page.

The common denominators to all of these problems are:
1. Corporate ownership instead of independent creations in the public domain, and the resulting profit motive.
2. Advertising as a way of making profit.
3. Oligopoly control of web browsers.
4. Bigger is better mindset.

The solution is a return to the internet’s roots. The Fediverse is a solution to that in social media space. Now we need a federated mechanism for creating, finding, and connecting human-created non-commercial websites like we started building before the commercialization of the Internet.