He’s really making the case why any business that interacts with a social network today — which is probably almost all of them — is much better off in the #fediverse than anywhere else: control over your own destiny. Don’t squeeze into a box defined by somebody else. Do what *you* want to do.
@cubicgarden points out how the #press somehow stopped at describing the #fediverse as a #twitter replacement. But it is so much more, or at least it could be. Totally agree!!