@evan As somebody who built handfuls of different types of widgets, “Facebook apps”, and liberal use of the Facebook API for a living, at the time it felt “better”, but in many ways it was actually worse because we weren’t looking at it with a critical lens. There was a time where I was sending every kind of OpenGraph-compatible action to Facebook for aggregation purposes (Gabe listened to N songs using X, Mary played Y game Z times). Meaning the shady stuff Facebook does now to collect data they didn’t have to do back then. I happily volunteered that data for free.