@hub @gamingonlinux I'd bet on the EU. And I'll bet they'll mandate clear labeling eventually - this is a rental with unknown end date, not a purchase, the minimum they can do is say so, and give a minimal timeframe (our contract with X lasts for 4 more years).

It should also require a price difference of a rental vs a similar purchase - if I can buy a DVD or rent a stream for the same price, that's wrong. The stream costs them less and a rental should always be cheaper.