@gamingonlinux @drewdevault : before any outcry, ask some basic questions:

1. Is this traffic number real? Or mostly populated by bots? (like most web traffic).

2. How could he even know that the traffic has been "stolen from a competitor" or been caused by SEO?

3. Besides costing more on the AWS bill, has that traffic improved anything for the business? Are there really more customers?

Remember: this kind of business is "feelgood-lies-as-a-service" for ill-advised CEO.

Nothing to see…